Q&A with Sackcloth & Ashes
Sackcloth & Ashes creates and sells beautiful blanketsand donates another blanket for every purchase to a homeless shelter. In this Q&A with founder Bob Dalton, we discover the motivation behind the brand, and learn what's next for this inspiring company.
On the Inspiration Behind the Brand:
In 2014, my mom was living on the streets. This completely changed the way I view the homeless because she is the hardest working woman that I know. I was inspired to call my local shelters to ask what they neededthey all requested blankets. That's when I came up with the idea of Sackcloth & Ashes. For every blanket purchased from our company, we'll donate a second blanket to their local homeless shelter.
On the partnership with Cost Plus World Market:
On June 1st, 2018 Sackcloth & Ashes launched its first major campaign called Blanket the United States. Our goal is to donate 1 million blankets to shelters by 2024. Cost Plus World Market was one of the first businesses to step up and participate in our campaign. They bought 5,000 blankets to sell in all of their locations, and because of that we are able to donate 5,000 blankets to homeless shelters in California.
About the Blankets:
The fabric is made in Italy. Once the fabric is shipped over to our facility we have a team of refugees that helps us with our production. They cut and sew to get the products ready to be shipped out to our customers. The blankets themselves are made of 100% recycled materials and are created with eco-friendly dye. They are a wool blend, and soft to the touch.
What is the goal of Sackcloth & Ashes?
The ultimate goal is to fulfill this first campaign to donate 1M blankets and then move on to blanket the world. My personal goal is to use this platform to share my story of how I used to view people on the streets and how I'm trying to change that. My goal is not to solve the issue of homelessness, but to inspire the person who will.