Jute: The Golden Fiber
Durable, affordable and rapidly renewable, jute is a popular vegetable fiber renowned for its strength and variety of uses. Used since ancient times, jute fiber is harvested from the jute plant, which is native to India. Along with Bangladesh, China and Myanmar, India remains the top producer of the world's jute supply today.
With long, soft and shiny fibers, jute is nicknamed the "Golden Fiber" for its gold-tinged luster. We're enamored by its luxurious sheen, strength and sustainability, and so we chose it to craft some of our most popular décor accessories including upholstery, throw pillows, rugs and window treatments. Because jute fibers shimmer in the sunlight, our exclusive, printed curtains especially benefit from this material's radiance. Jute is also woven into complex patterns to create sturdy, boldly textured rugs that are able to withstand high foot traffic. With our variety of styles and weaves ranging from boucle runners to wool blended area rugs, you're sure to find the perfect complement to any space, no matter what your décor theme.
With its Earth-conscious qualities and enduring strength, it's no wonder jute is so popular. Fortunately, keeping up with high demand is easy, thanks to its quick renewability!