About That Rug: Our Zahra Tufted Wool Rug

Meet Zahra, our 100% wool pile, hand-tufted rug from India. We’re crazy about her fall colors and eye-catching design, and we love that she’s made for high-traffic areas. Take a gander at the making of this customer-favorite rug, and delight at the finished product.

About That Rug: Our Zahra Tufted Wool Rug - Discover, A World Market Blog

What you’re seeing: Here, loops of wool are pushed through a backing that has been imprinted with the rug’s overall design; the pattern is exclusively ours and inspired by traditional Persian rugs. Much like a hand-knotted rug, hand-tufted rugs use high-quality wool yarn so the finished product looks and feels like a hand-knotted rug—but at a fraction of the cost. As a result, hand-tufted rugs like the Zahra are a beautiful yet affordable pick for area rugs in the home.

Tip: A geometric rug like the Zahra steals the show in any room, so place and pair it with more neutral-toned furniture or patterns.

About That Rug: Our Zahra Tufted Wool Rug - Discover, A World Market Blog

What you’re seeing: The enlarged layout, bright pops of color, geometric pattern, and the Zahra Rug’s plush underfoot feel bring an authentic touch to any room. You may not be able to tell at this point, but the end result is a riot of warm fall colors: amber, potter’s clay, warm taupe, and a deep fuchsia.

Tip: The hardwearing nature of hand-tufted wool rugs lends itself well to high-traffic areas like entryways, family rooms and entertainment zones in the house.

About That Rug: Our Zahra Tufted Wool Rug - Discover, A World Market Blog

What you’re seeing: Here, the Zahra is really starting to take shape and color. The yarn has been hand-dyed, with over 15 shades of yarn colors used by the maker for this exclusive rug. The dip-dyed process creates a variegated tonal light-to-dark effect in the overall color of the rug.

Tip: We know it’s hard to pick just one rug for a space—and you shouldn’t have to! Feel free to pair the Zahra Rug with another area rug that shares its color palette, and then play with scale for contrast.

About That Rug: Our Zahra Tufted Wool Rug - Discover, A World Market Blog

What you’re seeing: The tufting on the rug is created on a cotton canvas base drawn with the rug design that’s vibrant—a true statement piece in any room.

Tip: Persian-inspired rugs in the kitchen are on-trend this season. Place a hardwearing hand-tufted Zahra Runner in your kitchen or hallway, so you don’t have to sacrifice style for function in your most-trafficked areas at home.

So—are you ready to see Zahra?

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